Grooms' news, with fashion, grooming and styling tips for the stag

Superdrug is now the exclusive high-street stockist of Aaron Wallace

Superdrug is now the exclusive high-street stockist of black male grooming brand, Aaron Wallace.

"We are extremely excited to partner with Superdrug," says CEO and co-founder, Aaron Wallace. "This deal will ensure that, as black men, we no longer need to go out of our way to search for hair and beard care products that work. Our goal is to highlight the importance of self-care amongst black men while becoming a staple in their grooming routines, educating them on the importance of caring for their hair and skin."

Spinnaker Watches has introduced a new Help for Heroes Limited Edition Watch

Spinnaker Watches has introduced the new Spinnaker Cahill 300 Automatic Help for Heroes Limited Edition Watch to mark 15 years since the charity, Help for Heroes, was founded.

The timepiece pays tribute to the charity with three markings on the strap, which echo the Help for Heroes' signature colours. The distinctive red, navy and blue represent each branch of the British Armed Forces and their unity and strength.

The collection is limited to 600 pieces and five per cent of net sales will go towards the amazing work that Help for Heroes do.

Personalised cufflinks handcrafted for the groom-to-be

Independent brand Man & Bear offer 14 different styles of personalised cufflinks that are perfect for the groom-to-be. Proudly made in England, in Man & Bear's workshop in the New Forest, and each pair can be engraved with subtle personalised messages on the circumference and underside.

Man & Bear also supply a complimentary handcrafted leather storage pouch with each pair of cufflinks which can be stamped with initials and a message inside, making a truly bespoke gift.

The Camden Watch Company has launched a new variation of its No.88 watch

British independent brand The Camden Watch Company, founded by wife and husband team Anneke Short and Jerome Robert, has added a new colourway to their unisex No.88 range.

The Camden Watch Company No.88 rose gold green with brown leather strap features a striking green dial with a blue seconds hand surrounded by a rose gold case. The lugs of the No.88 are based on those found on classic vintage watches, in contrast to the modern case shape. The dial and crown are reminiscent of steam train gauges. The seconds hand is the same turquoise-blue as the iconic Camden Lock bridge.

WatchPilot has opened its first high street store in Richmond, Surrey

WatchPilot, a UK based watch retailer, has opened its first high street store in Richmond, Surrey. Founded in 2020 at the beginning of COVID-19 pandemic by Tim Harrison and Akbar Hussain, WatchPilot launched online with success and have added new brands to the platform monthly. Now, along with affordable and high-end timepieces, the new bricks and mortar store will showcase more than 30 brands of watches and employee experienced and knowledgeable staff.

The first non-gender zodiac jewellery

"It makes no sense that zodiac signs have a gender and the same goes for jewellery," says Olga Kassian, at the launch of her new Wonther jewellery line Zodiac, which represents the 12 signs of the zodiac.

Traditional concepts of "masculine" and "feminine" can be alienating and discussing the stars with more inclusivity is what the jewellery brand Wonther aims to do. Under this light, the ethical brand designed a zodiac collection keeping in mind the respect for each person's gender identity, identifying the fluidity that exists in each person.

These 12 pieces of jewellery are meant to show that each zodiac sign traces a personality and that this personality, regardless of gender, always creates a personal brand that breaks and marks the imperfect circle of life.